It’s 10:30PM on a Friday night in a quiet suburb north of Minneapolis. A friend and I have come voluntarily to walk around an American Legion parking lot – and we are not alone. We are first encountered by two teenagers that appear to have fallen out of the pages of Scott Pilgrim; tattered jeans with brightly dyed, floppy hair. The boy wipes his blue hair away from his eyes and gives us a knowing nod as I inquire, “Hey, find anything good around here?”
He easily responds, “There’s an Evee by that water tower. Somebody set a lure off so we’re waiting to see what comes by from that.” We thank him for the tip and swing by the Howitzer Statue to refuel on PokéBalls before hitting the Water Tower. We find the Evee and return to the parking to in time to be approached by a vehicle transporting a family. The driver slows down next to us, “How’s it going?”
We update him on our progress and share some stories from earlier in the day, “We found a Jigglypuff down the road, but that was a few hours ago.” The driver is not impressed, “Oh, I already have one of those anyway. I’m just going to hit all the PokéStops to get more balls.” A few more pleasantries are exchanged before we go our separate ways, “Well, good luck!”
My friend and I continue our laps around the American Legion to hit the four PokéStops. Our last encounter is with a taxi driver and his fare for the evening. The couple exiting the vehicle remarks that they have not started to play yet and advance inside the Legion Hall; so far, they are the only two people we’ve seen that are on this property for something other than Pokémon: GO. The taxi driver expresses his curiosity about the roamers around the building, “You think if I advertised to drive around PokéStops, people would be willing to pay for that?”
We informed him there is likely a market for such as service considering there are already drones available to cheat the game. He hopped back into his car while letting us know, “Yeah, I think I’m going to try that. Thanks, and have a good night. And remember my name if you need a ride for more Pokémon or whatever.”
We get back into my car, laughing at the absurdity of the past 30 minutes. We just spent quality time on a weekend wandering around a parking lot speaking to strangers that in no other context would we encounter.
What is happening with Pokémon: GO? Why did it become more popular than pornography in less than a week?
What follows is my attempt to answer those questions, and to discuss the benefits of Pokémon: GO.